Aicha started noticing allergic reactions to a deodorant and tried different brands, including natural deodorants, that didn't work. Her frustration led her to do research on the ingredients and was shocked to discover that a lot of "natural" deodorants are not 100% natural. Aluminum is removed from the formula but replaced with other synthetic preservatives .
As a young health enthusiast, Aicha began to question why most people are not aware of these toxic chemicals that are linked to health issues like cancer, kidney, liver, and brain diseases. This led her on a journey to find a safe alternative for not only herself but for her family and beyond. Then the idea of creating a brand of safe personal care products was born.
Pulling inspirations from her mother, grandmother and great-grandmother, Aicha has the lineage and passion to work hard for matters of the heart. Soon after, Aicha and her mother founded Aicha’s Naturals. A company devoted to offering 100% natural, toxin- free, and cruelty-free products with the highest quality ingredients.
Their mantra, "Live Beautifully," embraces the notion that being healthy, living naturally and purposefully will cultivate beauty.